AULA
AULA started with a simple belief: great gaming peripherals shouldn't cost a fortune. Twelve years later, 5 million players in 50+ countries agree.
To make premium gaming peripherals accessible to every player on the planet — without compromising on the engineering that matters.
To be the most trusted gaming peripheral brand in the world, defined by relentless innovation, honest pricing, and authentic community relationships.
Our Story
AULA is established in Shenzhen with a mission to build premium peripherals for every player.
The F2000 keyboard crosses one million units sold across Southeast Asia.
AULA enters European and North American markets.
AULA becomes the #1 gaming peripheral brand in Indonesia and Vietnam.
The F75 redefines value in the mechanical keyboard market.
AULA surpasses 5 million active users worldwide across 50+ countries.
The F68 Wireless ships — our most ambitious product yet.
Global Presence
Jakarta · Manila · Bangkok
Shenzhen · Shanghai · Hong Kong
Berlin · Warsaw · Amsterdam
Los Angeles · São Paulo
Dubai · Riyadh
Sydney · Melbourne
The People
Sarah L.
Chief Executive Officer
Visionary leader with 15+ years in consumer electronics. Drives AULA's global strategy.
James K.
Chief Technology Officer
Hardware engineering expert. Led development of the F68 Wireless from concept to mass production.
Mia R.
Head of Design
Industrial designer focused on ergonomics and aesthetics. Ex-Razer, ex-Logitech.
Tom W.
Senior Hardware Engineer
Mechanical switch and PCB specialist. 10 years building keyboards that last a decade.
Recognition
Best Value Keyboard
TechRadar Editors' Choice
2024
Gaming Peripheral of the Year
PC Gamer Awards
2024
Best Budget Mechanical
Rtings.com
2023
SEA Brand of the Year
Tech Insider Asia
2023
Innovation Award
Computex Taipei
2022
Readers' Choice Keyboards
Tom's Hardware
2021
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